Listen now samples ChatGPT, Claude, Gemini and Perplexity — from memory and with web search. See Listen →

An OmniPATH product

Your content,
able to answer
for itself.

For the marketer who must be found, be believed and prove it. Anvero puts what you have published to work — on your own site, and in the AI engines your buyers ask.

Free Public websites only Five scores and your top three fixes
example.co.uk Sample report
64/ 100

AI visibility scoreReadable by most AI search crawlers. One CDN rule is blocking GPTBot, and few pages answer questions directly.

AI crawler access
55
Discoverability
78
llms.txt
20
Meta & structured data
81
Answer-ready content
48

TOP FIXES · IMPACT VS EFFORT

01Allow GPTBot and OAI-SearchBot in the CDN bot settings — robots.txt already lets them in
02Publish an llms.txt built from your indexed pages
03Lead 14 question-style headings with a direct answer

FOR THE CMO

Give the AI engines every reason to name you, know the week they name a rival instead and take a number to the board.

FOR THE CONTENT TEAM

Never guess the next brief. Every unanswered buyer question becomes one — in the shape AI lifts.

Why now

Search stopped listing.
It started answering.

Three things that quietly broke in your plan this year.

The click that vanished

More buyer questions now end in an answer, not a link. The visit never happens, and no ranking report shows you the ones you lost.

The brief is a guess

You write for keywords. Buyers ask questions — in sentences, with context. The gap between the two is where content budget goes to die.

The invisible shortlist

An AI names two or three companies. Your dashboards show traffic, not the thousand conversations where you were considered and left out.

Your published content is the raw material of every one of those answers. That part is fixable — and most of your market has not started.

See it work

Meet your buyer.

A considered purchase, start to finish — what she experiences at each step,
and what you see.

AN AI ASSISTANTIllustrative
Who should we talk to about switching supplier before year end?

Three names come up most often for that:

1Competitor Anamed · 3 pages cited
2Competitor Bnamed · 2 pages cited
3YouNot named · fixable

What she sees: a shortlist of three. There is no page two.

WHAT YOU SEE · REACH + LISTEN

You know whether you’re on the shortlist this week — not when the quarter closes.

  • Reach scores how readable your site is to AI crawlers — seven checks, fixes in priority order, re-run weekly.
  • Listen puts her questions to the engines on repeat: how often you’re named, how often a rival is and the full text of what was said.

No ranking is promised. The score and the share of voice are measurements, each taken on a date you can see.

YOUR SITE · ANSWER WIDGETIllustrative
Do you work with businesses like mine, and what does getting started involve?

Yes — most of our clients are multi-site operators with between ten and two hundred locations. Getting started takes two to three weeks: a short discovery call, a review of your current contracts, then a phased rollout site by site.

SOURCES/who-we-work-with/getting-started/pricing
AR
Alex ReidHead of Client Services
Book a 20-minute call

Answered from our published pages · general guidance, not advice · Powered by Anvero

WHAT YOU SEE · ANSWER

An answer composed from what you already wrote. No new content needed.

  • In your voice. Tone, scope, what it won’t discuss and the caveat it shows — set once in a voice profile.
  • With the receipts. Every answer carries the pages it came from, resolved from your real URLs.
  • With a person attached. The right specialist, drawn from your own people pages.
  • You see the question in her words — anonymously — and which pages did the work.
YOUR SITE · ANSWER WIDGETIllustrative
Can you integrate with our existing finance system?

I can’t find that on our site yet, so I won’t guess. The closest pages are below — or Alex can answer that directly.

SOURCES/integrations/faq
AR
Alex ReidHead of Client Services
Ask Alex directly

Answered from our published pages · general guidance, not advice · Powered by Anvero

WHAT YOU SEE · ANSWER + ACT
Brief · 48 asks in 30 days

Which finance systems do you integrate with?

SHAPEA direct yes or no first, then the list, then what it takes.
DRAW ON/integrations · /faq · three finance case studies
TARGETAnswer-shape 75+ of 100 before it goes live

A decline keeps her trust. The gap becomes your next brief — a content calendar driven by demand, not guesses.

THE ACTION MOMENTIllustrative

Every answer closes with a next step you configure — book a demo, start a trial, a call, a meeting in your calendar, or any URL.

Book a 20-minute call
Your inbox
CRM webhook
Your booking page
Call to action · LiveEnquiry routing · Next

Anvero keeps the event — which answer, which action — never the person. No name, email or IP.

WHAT YOU SEE · CONVERT

Pipeline you can trace back to a page, without a form in front of the answer.

  • The enquiry, the question that produced it and which page did the work.
  • Delivered into the systems your team already opens.
  • AI-referred visits to questions to enquiries — one funnel, every number with its method. Next
ANVERO DIGEST · WEEK 42Illustrative
ANSWER
1,284 questions · 86% answered ▲ 4 ptsTop gap: pricing and what drives the cost — 212 asks, no page answers it yet
REACH
Readiness 64 → 71 ▲ 7 · measured Sun 11 OctGPTBot newly blocked by a CDN rule · fix: allow AI crawlers in the bot settings
LISTEN
Named in 38% (±6) ▼ 3 · Competitor A 52% (±5)Dropped out of: “who should we talk to about switching supplier…”

One-click unsubscribe · you get this because you are an admin on example.com

WHAT YOU SEE · EVERY MONDAY

Demand, visibility and gaps — without opening five tools.

  • One digest, your cadence. Weekly or monthly, per person, module by module.
  • The day it matters. A dropped score or newly blocked crawler lands in the feed — and as a push if you want it.
  • Measured, dated, repeatable. Every figure is a finding under a disclosed method, with the spread shown.

All screens illustrative. Nothing is promised, so nothing has to be walked back.

Try it

Don’t take the slide’s word for it. Ask it.

This is Anvero Answer, running on this site and answering only from these pages. Ask something we haven’t published and watch it decline.

LIVE PARTNER · OMNIPATH
1,530

pages and documents answering questions on omnipath.ai today. Anvero serves the content behind LEDGE, OmniPATH’s AI agent — grounded, cited and declining when it should.

Measured 21 Oct 2026 See it on omnipath.ai

Four embeds, one engine: search bar, inline panel, slide-out and the floating launcher you can see bottom-right. Added by shortcode, block, template tag or a single <script> tag.

The platform

Five modules. One question each.

Each one runs on what you’ve already published, and each feeds the next.

Answer

“Can visitors get a straight answer on my site?”

An AI answer engine for your website.

Visitors ask in their own words and get a clear, cited answer drawn only from your site — plus the right next step.

  • Grounded and cited. Answers come only from your indexed pages, and a second check confirms each one is supported by its sources.
  • Declines rather than guesses. If your content can’t answer, it says so — and the question becomes a content gap.
  • Your voice, your rules. Name, tone, scope and guardrails in one voice profile.
  • People, not just pages. The right specialist by role, with their contact routes.
  • Know what visitors ask. Volume, answer rate, themes and the gaps, ready to write.
ANSWER ANALYTICS · 30 DAYSIllustrative
Questions asked
1,284
Answered
86%
Declined → gaps
14%
TOP THEMES
Pricing & cost drivers · 212Integrations · 148Onboarding time · 97Contracts · 81
Reach

“Can AI engines read and understand my site?”

Be readable by AI — and stay that way.

Reach checks every way AI engines and search engines see your site, fixes what it can automatically and tells you exactly how to fix the rest.

  • 20 crawlers, two tests each. What robots.txt allows — and what your firewall or CDN actually serves.
  • Search vs training. Crawlers that power AI search are separated from training-only ones, so you decide deliberately.
  • Machine-readable by default. llms.txt and llms-full.txt, Organization schema and IndexNow on every publish.
  • Meta studio. Drafts from the page’s own text, approved by you, published into Rank Math, Yoast, SEOPress and more.
  • Answer-shape scoring. Every page scored for whether it’s written the way AI engines quote.
CRAWLER ACCESS · MEASURED SUN 11 OCTIllustrative
71/ 100

AI readiness ▲ 7 this weekRe-checked weekly. You get an alert the moment a crawler’s access changes.

CRAWLERPURPOSEROBOTSCDN
GPTBotTraining✓✗ blocked
OAI-SearchBotAI search✓✓
ClaudeBotTraining✓✓
PerplexityBotAI search✓✓
BytespiderTrainingblocked by choice—
Listen

“Do AI engines recommend us?”

What AI engines say about you — and who they name instead.

Listen asks the engines your buyers’ questions every month and shows whether they name you, cite you, describe you correctly, or recommend a competitor.

  • Six samples, side by side. ChatGPT and Claude, each from memory and with web search, plus Gemini and Perplexity.
  • Rates, not screenshots. Named rate, cited rate and mean position across your whole question panel, with the spread.
  • Identity check. Spots when an engine has you confused with a same-name organisation — often the first fix.
  • A content roadmap. The questions where rivals win, ranked into what to write next.
NAMED RATE · ± SPREADIllustrative
ChatGPT · web
35% ±7
ChatGPT · memory
18% ±6
Claude · web
41% ±6
Claude · memory
22% ±5
Gemini
29% ±6
Perplexity
38% ±5
Competitor A · all
52% ±5
Identity flag: 2 engines describe a different organisation with your name.
Act

“What should we do next?”

One prioritised to-do list, evidence attached.

Every finding from Answer, Reach and Listen lands in one queue, ranked by impact — so the team works the list, not the dashboards.

  • One queue. Content gaps, questions rivals win, engine-specific fixes, crawler issues, thin pages and footprint mismatches.
  • Grounded drafts. Question-led copy from your own pages and voice, scored for answer-readiness — reviewed by you, never auto-published.
  • Shared progress. To-do → in progress → done, with notes.
TO-DO · RANKED BY IMPACTIllustrative
92
Write: pricing and what drives the costAnswer gap212 asks · no page answers it
Draft this
84
Allow GPTBot in CDN bot settingsReach fixrobots.txt allows, CDN blocks
Guide
77
Answer “switching supplier before year end”Listen missCompetitor A named in 4 of 6
Draft this
61
Fix address mismatch on Companies HouseFootprint2 sources disagree
Guide
Convert

“Did the content do the selling?”

The AI starts the conversation. Your site finishes it.

Convert closes the loop — from AI-referred visit, to question, to answer, to enquiry — without putting a form in front of the answer. Counted, never identified.

  • A next step on every answer, configured by you. Book a demo, start a trial, a call, a meeting in your calendar, or any URL. Live
  • AI referral visits. Sessions from ChatGPT, Perplexity, Copilot, Gemini and Claude. Live
  • Book, email or enquire. Routed to your inbox, a CRM webhook or your booking page. Next
  • Counted, never identified. We keep the event, never the person. Next
  • Visits to enquiries. One funnel, GA4 if you want it. Next
  • Media add-on. Podcasts, webinars and video, answerable and cited to the minute — shipping with Convert. Next
AI VISIT → ENQUIRY · 30 DAYSIllustrative
AI referral visits
ChatGPT · Perplexity · Copilot
2,140
Questions asked
1,284
Answered
1,104
Next step clicked
386
You get the enquiry, the question that produced it and which page did the work.

Compare

Keep your SEO plugin.
Add the layer it doesn’t cover.

SEO tools measure what the engines say. AI sales agents work your site by identifying visitors. Anvero joins the two halves — it answers the buyer on your own site, knows what the engines say about you and never needs to know who she is.

Capability Anvero SemrushAI Visibility Toolkit Rank MathPRO + Content AI YoastSEO AI+ Qualified PiperAI SDR
Measures what the engines say and answers the buyer on your site✓
AI answer engine on your own site, grounded in your content✓AI SDR chat, voice, video
Every answer cited; declines when your content can’t answer✓Not stated
Real visitor questions turned into content gaps and briefs✓Not stated
Works without identifying the visitor✓Counts, never peoplen/an/an/aIdentifies visitors
AI crawler audit — robots.txt and what the CDN actually serves✓20 crawlersSite audit flags blocked AI crawlersBot blocker — control, not audit
llms.txt generated and kept current✓+ llms-full.txt✓✓
Brand share of voice across AI engines✓Rates with spread✓Daily, broad engine coverageAI search traffic tracking✓AI Brand Insights
Live Vitals — Search Console, Bing Webmaster Tools and GA4 in one view, with AI referral visits✓Google, Bing and GA4GA4 and Search Console connectionsSearch Console and GA4, no BingNot stated
Meta drafts approved and published into your SEO plugin✓6 pluginsn/a — it is the pluginn/a — it is the plugin
One prioritised to-do list across every finding, with grounded drafts✓RecommendationsContent AI
Configurable next step on every answer — book a demo, start a trial, a call, a meeting in your calendar, or any URL✓Live, set per site✓Books meetings
Enquiry routed to inbox or CRM, traced back to the question and the page that did the workNext✓CRM handoff, identifies visitors
Keyword research, rank tracking, backlinksUse alongside✓Rank tracker
Works beyond WordPress✓Plugin, Base44 or script tag✓SaaSWordPressWordPress, Shopify✓SaaS
✓Included Partial or different approach Not offered, as far as we can find From public product pages · checked Oct 2026

What’s in it for you

Six things you get, roughly in the order you’ll notice them.

Know what buyers actually ask

Every question typed into your site, grouped into themes, the unanswered ones on top. Not keywords — the words they used.

Never guess the next brief

Unanswered questions arrive as briefs, ordered by demand, with the shape to write them in so an AI engine can lift the answer.

Give AI a reason to name you

Your site made readable and citable by the engines — with a score out of 100 that says how far you are.

Know when a rival is named

Share of voice across the engines: how often you’re named, how often they are and what gets said about each of you.

Prove it moved

A score that trends, a share of voice that trends, questions and answered rate week on week. One digest, every Monday.

Nothing new to run

It runs on what you’ve published. Live in days, re-indexed nightly and nothing for the team to learn or maintain.

Numbers you can take to the board

AI readiness score · 8 weeks

52W35
55W36
58W37
58W38
64W39
66W40
71W41
74W42

Illustrative. Each figure carries its method and its date — which is why it survives a board meeting.

Brand safety

It will never say something you didn’t publish.

Only from your pages

Answers are composed from your indexed content and nothing else.

Declines rather than invents

Ask it something you haven’t published and it says so, then offers the nearest pages.

Inside your rules

A voice profile per site sets tone, scope and what it won’t discuss.

Private by design

No cookies, no IP logging, no fingerprinting. Hosted in London, index in Ireland.

Proof, on our own site

OmniPATH, measured by Anvero.

All three measured on 21 October 2026, with the same scanner and the same buyer questions for every company.

Recommended by ChatGPT search
33%

of buyer questions name OmniPATH

OmniPATH
33%
Competitor avg
16%

2× the competitor average, and #1 of all vendors named.

ChatGPT with web search · 33 buyer questions · competitors: Yooz, Medius, Dext, Tipalti, Coupa, SAP Ariba, Lightyear, Maistro and Precoro
Built for AI readers
75/100

llms.txt score

OmniPATH
75
Competitor avg
57

Ahead of Medius (60), Spendesk (60), Dext (40) and Yooz (0).

Anvero AI Visibility Audit · competitors: Yooz, Medius, Dext, Tipalti, Procure Wizard and Spendesk
Meta that works, in one click
38 → 93

page meta score

Before
38
After
93
Competitor avg
87

Above the competitor average of 87, live within 2 minutes.

Anvero Meta studio · omnipath.ai/analytics · competitor average across their sampled pages

Pricing

Start with the free audit.
Subscribe per site when you’re ready.

Act comes with every plan and works on the modules you have. Vitals, the digest and alerts come with every plan too.

FREE AUDIT · £0

Five scores, your fixes ranked by impact against effort and the full report by email. Any public website.

Run the audit

STARTER 7-day free trial

£150 / month
Answer + Act
~500 questions a month · 1 site
  • Grounded, cited answers in all four embeds
  • A configurable next step on every answer — demo, trial, call, meeting or any URL
  • Answer analytics and content gaps
  • Act: every gap on one to-do list, with grounded drafts
Get started

GROWTH

£300 / month
Answer + Reach + Act
~1,500 questions a month · 1 site
  • Everything in Starter
  • Reach: AI readiness score, crawler audit, llms.txt, schema, IndexNow, Meta studio
  • Act: crawler, meta and footprint fixes join the list
Get started
MOST POPULAR

PROFESSIONAL

£500 / month
All modules
~2,500 questions a month · 1 site
  • Everything in Growth
  • Listen: share of voice across six engine samples, identity check, narrative audit
  • Act: questions rivals win become briefs
  • Convert: enquiry routing and the visits-to-enquiries funnel Next
Get started

SCALE

£1,000 / month
All modules, high volume
~10,000 questions a month · 1 site
  • Everything in Professional
  • Built for eCommerce and high-traffic sites
  • A larger Listen question panel
  • Priority support
  • No “Powered by Anvero” badge
Talk to us

AGENCY

Running sites for clients?

Professional — Answer, Reach, Listen, Act and Convert — on every client site, one login with a site switcher and admins per organisation. White label: your brand on the dashboard, digest, reports and audit embed Next. Priced per site: the number of sites is the only thing that scales.

£300 / site / month
From 5 sites · £250 per site from the 11th
Talk to us

MEDIA ADD-ON Next · ships with Convert

Your podcasts, webinars and video, answering too.

Answer draws on what was said, not just what was written, with every answer cited to the minute. Add it to any plan.

£100 / month
+ £750 one-off setup
Register interest

Compare plans

What’s includedStarter£150 / monthGrowth£300 / monthProfessional£500 / monthScale£1,000 / monthAgency£300 / site, 5+
Answer
Grounded, cited answers · four embeds · voice profile✓✓✓✓✓
Answer analytics and content gaps✓✓✓✓✓
Questions a month~500~1,500~2,500~10,000~1,000 per site
Reach
Crawler access audit — 20 crawlers, robots.txt and CDN, weekly re-check✓✓✓✓
llms.txt, schema, IndexNow, Meta studio, answer-shape scoring✓✓✓✓
Footprint and index receipts✓✓✓✓
Listen
Share of voice — ChatGPT and Claude (memory and web), Gemini, Perplexity✓✓✓
Identity check, narrative audit, content roadmap✓✓✓
Question panel——StandardLargerStandard, per site
Act
One prioritised to-do list, shared by the team✓✓✓✓✓
What lands on the listAnswer gaps+ Reach fixes+ Listen missesEverythingEverything, per site
Grounded drafts — from your pages, scored, never auto-published✓✓✓✓✓
Convert
Configurable next step on every answer — demo, trial, call, calendar meeting or any URL✓✓✓✓✓
Enquiry routing to inbox, CRM webhook or booking page · visits-to-enquiries funnelNextNextNext
Branding
“Powered by Anvero” in the widget footerShownShownShownHiddenHidden
Remove the badge — £50 / monthAdd-onAdd-onAdd-onIncludedIncluded
White label — your brand on the dashboard, digest, reports and audit embedNext
Add-ons
Media — podcasts, webinars and video, cited to the minute · £100 / month + £750 setupAdd-on · NextAdd-on · NextAdd-on · NextAdd-on · NextAdd-on · Next
Every plan
Vitals — Search Console, Bing, GA4 and AI referral visits✓✓✓✓✓
Weekly or monthly digest, alerts and push notifications✓✓✓✓✓
Sites11115+ · one login
Install it yourself, or let us: the WordPress plugin or a single script tag gets you live with no setup fee. If you want our technical support and developer implementation, a one-off setup from £2,000 covers it — from configuring your Answer interface to putting the embed live on your site. How it works: billed monthly, or annually with one month free. Usage warnings at 80%, and answers keep flowing if you go over — visitors never see a dead widget.

FAQ

Straight answers.

Does Answer make things up?

It answers only from your indexed pages, cites every source and a second check confirms the answer is supported. If your content doesn’t cover a question, it says so — and that question shows up as a content gap.

Can you guarantee we’ll be recommended by AI?

No one honestly can. We measure how the engines read and describe you, fix what is fixable on your side and show you the movement — every figure with its method and the date it was taken.

Will Anvero change my website without asking?

Only what you approve. Meta changes are drafted first and published when you press Approve, and the previous values are kept so they can be restored. llms files and IndexNow run automatically once you turn them on.

Do I need WordPress?

No. The WordPress plugin adds automatic indexing and one-click publishing. Other sites use our crawler, embed Answer with a script tag and get Meta studio changes as a CSV.

Which AI engines does Listen cover?

ChatGPT and Claude — each from memory and with web search — plus Gemini and Perplexity, every month.

Where is our data hosted?

The Anvero service and database run on Google Cloud in London, with the index in Ireland. Answers and drafts are generated through AI providers’ business APIs, whose terms exclude API data from model training.

Get started

See what AI sees when it looks at you.

Run the free audit now. When you’re ready, we index your site and show you what it can say — and what it can’t yet.

Or book a 20-minute walkthrough · live in days · subscription per site